Describe Response Lists and Compiled Lists in Direct Mail Programs

question 21

Essay

Describe response lists and compiled lists in direct mail programs.

---

Definitions:

Sensory Preconditioning

Sensory preconditioning involves a situation where two stimuli are paired together in the absence of an unconditioned stimulus, leading to a learned association between them.

Higher-Order Conditioning

A conditioning process where a stimulus that has been conditioned to elicit a response is used as an unconditioned stimulus to condition a new stimulus.

Lose Weight

The process of reducing body mass, typically through diet, exercise, or a combination of both, in order to improve health or appearance.

Food Intake

The consumption of food and beverages as a means of nutrition and sustenance for the body.