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In Using the Need-Satisfaction Sales Presentation Approach, the Needs of the Customer

question 22

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In using the need-satisfaction sales presentation approach, the needs of the customer should be determined in an initial sales call and then the solution to those needs should be presented in a follow-up sales call.


Definitions:

Right of Reimbursement

The right to be repaid or compensated for expenses, losses, or damages that have been paid out or incurred on behalf of another party or entity.

Cosigns

Occurs when an individual signs a contract or loan agreement alongside another, taking on equal responsibility for the obligation.

Artisans' Liens

A possessory lien that allows craftsmen or service providers to retain possession of an item they have serviced or improved until they are paid.

UCC

A complete array of laws, known as the Uniform Commercial Code, regulates all commercial activities within the United States.

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