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Identify and Evaluate the Methods of Generating Sales Leads

question 35

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Identify and evaluate the methods of generating sales leads.


Definitions:

Electric Shock

is often used as an aversive stimulus in behavioral experiments, to study learning or modify behavior.

Solomon and Corbit

described the opponent-process theory of motivation and emotion, which explains how the intensity and duration of emotional experiences can change over time with repeated exposure.

Opponent Process

A theory suggesting that emotional reactions to a stimulus are followed by opposite emotional reactions.

Dishabituation

In psychological terms, dishabituation represents the renewal or intensification of a response that had become decreased or absent due to repetitive stimulation, triggered by a new, unrelated stimulus.

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