Successful Database Marketing Emphasizes Two Things

question 10

Multiple Choice

Successful database marketing emphasizes two things:

• A)sales and contribution margin.
• B)identifying customers and building relationships.
• C)lifetime value of customers and data mining.
• D)data mining and data coding.

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Definitions:

Simple Interest

A method of calculating interest where the charge is based on the original principal amount and does not compound.

Principal Amount

The original sum of money lent in a loan or invested, excluding any interest or profits.

Accrued Interest

Interest on a loan or bond that has accumulated but not yet been paid.

Maturity Value

The amount payable to an investor at the end of a fixed term, encompassing the principal and the interest earned or dividends received.