When Purchasing a Direct Mailing List, a Compiled List Consists

question 9

Multiple Choice

When purchasing a direct mailing list, a compiled list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Enduring Belief

Long-lasting convictions or values that influence an individual's actions and attitudes.

Terminal Values

Deep-seated beliefs and goals that are regarded as the end-points of life and guide decision-making.

Amoral Managers

Amoral managers are those who do not consider the ethical implications of their decisions, focusing solely on business objectives without regard for moral principles.

Equal Access

The principle that everyone should have the same opportunities to access services, resources, or rights without discrimination.