When Purchasing a Direct Mailing List, a Compiled List Consists

question 9

Multiple Choice

When purchasing a direct mailing list, a compiled list consists of individuals who have:

• A)met a specific demographic profile.
• B)responded to previous direct mail offers made by the company purchasing the list.
• C)made purchases or responded to direct mail offers in the past.
• D)responded to a direct mail offer within the last 30 days.

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Definitions:

Servant Leadership

A leadership philosophy which emphasizes the leader's primary role as serving the needs of others, promoting the well-being of their followers, and helping them to develop and perform as highly as possible.

Enron

A former American energy company that became infamous for its bankruptcy and involvement in one of the largest accounting frauds in history.

WorldCom

A major telecommunications company that was involved in a massive corporate accounting scandal leading to its bankruptcy in 2002.

Personal Integrity

Refers to the quality of being honest and having strong moral principles that guide one's actions and decisions.