A Marketing Database Contains

question 5

Multiple Choice

A marketing database contains:

• A)transactions and interactions individuals have with a firm.
• B)information about current customers and customers of the competition.
• C)customer transactions and follows accounting principles.
• D)information about current customers, former customers, and prospects.

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Definitions:

Indirect Ownership Interest

A stake in a company or entity that is not held directly by the owner but through another vehicle, such as ownership of a parent company that owns the entity.

NCI Indirect Ownership Interest

Refers to the portion of equity in a subsidiary attributed to non-controlling interests, based on their indirect ownership stake.

Indirect Ownership Interests

Refers to a situation where an entity owns an interest in another entity through an intermediary rather than directly.

Tiered Corporate Group

A hierarchical structure where a parent company controls subsidiary companies, which in turn may control their own subsidiaries, creating multiple levels of entity relationships.