To Maintain Positive Attitudes in a Permission Marketing Program, Consumers

question 70

Multiple Choice

To maintain positive attitudes in a permission marketing program, consumers must be given rewards along the way, not just at the beginning. Doing so creates the feeling of:

• A)empowerment.
• B)reciprocity.
• C)loyalty.
• D)satisfaction.

Understand the concept of positive and negative affects and their examples.

Recognize the short-lived, intense nature of emotions as compared to mood.

Explain the concepts of emotional intelligence and emotional labor.

Describe the effectiveness of different emotional regulation strategies.

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Definitions:

Zaibatsu

A large Japanese business conglomerate, typically family-owned, existing before World War II and involved in multiple industries.

Marketing Effort

The combination of all activities and strategies applied by a company to promote and sell its products or services to its target audience.

Operational Execution

The ability of an organization to effectively implement plans and strategies to achieve desired outcomes.

Sales Response Function

A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.