A Digital Marketing Firm Tracked the Movement of Individuals in Downtown

question 86

Multiple Choice

A digital marketing firm tracked the movement of individuals in downtown Chicago just prior and just after a Chicago Cub's baseball game to determine movement, restaurants visited, and stores visited. This illustrates the data analytics of:

• A)data mining.
• B)customer clustering.
• C)location data tracking.
• D)geocoding.

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Definitions:

Cent

A monetary unit in various countries, equal to one hundredth of a dollar, euro, or other decimal currency unit.

Significant Figures

Digits in a number that contribute to its accuracy, indicating the precision of a measurement.

Percent

A unit of measure that represents one hundredth of a whole.

Perfect Accuracy

The condition of being completely correct or precise without any error.