Retailers Want Point-Of-Purchase Displays That Will

question 69

Multiple Choice

Retailers want point-of-purchase displays that will:

• A)boost sales for the store or draw customers into the store.
• B)boost sales for a particular brand.
• C)generate additional prospects.
• D)increase profit for the manufacturer.

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Definitions:

Marginal Product

Marginal product refers to the additional output produced as a result of adding one more unit of a specific input, while holding other inputs constant.

Resource

An economic or productive factor required to accomplish an activity, or as a means to undertake an enterprise and achieve desired outcome.

Marginal Revenue Product

The additional revenue generated by employing one more unit of a resource, such as labor.

Productivity

The measure of efficiency in converting inputs into useful outputs in production.