Data Mining Can Be Used for Each of the Following

question 199

Multiple Choice

Data mining can be used for each of the following purposes except:

• A)develop profiles of a firm's best customers.
• B)develop profiles of customers who tend to purchase competing brands.
• C)identify current customers who fit the profile of a firm's best customers.
• D)identify current customers who would be good prospects for cross-selling other products.

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Definitions:

Teleology

A philosophical approach that explains phenomena by their ends or purposes rather than by their causes.

Deontology

A theory of ethics that espouses duty, rules, and obligation as the foundation of moral behavior.

Values Transmission

The process by which beliefs, morals, and values are passed down from one generation to another, often within families or through cultural teaching.

Social Justice

A concept based on the principles of equity, equality, and respect for human rights; broadly concerned with the equitable bearing of burdens and reaping of benefits in society.