With a Permission Marketing Program, Customer Permission Is Normally Obtained

question 56

Multiple Choice

With a permission marketing program, customer permission is normally obtained:

• A)through third-party marketing research firms.
• B)when customers make an online purchase.
• C)by providing an incentive, such as a free gift, a coupon, or entry into a sweepstakes.
• D)by using cookies obtained from the individual's visit to the website.

---

Definitions:

Breakdowns

Refers to unexpected failures or malfunctions in machinery, systems, or processes that can lead to operational delays or stoppages.

Product Failure Rate

The frequency at which an engineered system or component fails, expressed in failures per unit of time.

MTBF

Mean Time Between Failures, a measure of reliability for a system or product, indicating the average time between failures.

Breakdown Costs Model

A model that analyzes the costs associated with equipment or system failures, including repair, loss of productivity, and impacts on downstream processes.