For Long-Term Success in Permission Marketing Programs, Customers Should Feel

question 198

True/False

For long-term success in permission marketing programs, customers should feel empowered, which means they are able to choose their incentive when they join the permission program.

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Definitions:

Present Value

The current value of a future amount of money or stream of cash flows, discounted at a particular interest rate.

Compounded Quarterly

A method of calculating interest where the interest is added to the principal four times a year, resulting in the interest from one quarter earning interest in the next.

Compounded Semi-annually

Interest calculation method where the interest is added to the principal amount after every six months, increasing the total amount on which future interest accruals are based.

Interest

Money paid at a particular rate for the use of money lent, or for delaying the repayment of a debt.