Data Mining Can Be Used for Each of the Following

question 199

Multiple Choice

Data mining can be used for each of the following purposes except:

• A)develop profiles of a firm's best customers.
• B)develop profiles of customers who tend to purchase competing brands.
• C)identify current customers who fit the profile of a firm's best customers.
• D)identify current customers who would be good prospects for cross-selling other products.

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Definitions:

Technological Complexity

Refers to the degree of sophistication, advancement, and difficulty involved in the technology of a product, system, or process.

System Scope

The boundaries or extent to which a system’s functionality, objectives, and deliverables are defined.

Uncertainty And Risk

The lack of certainty about the outcome, paired with the potential for a negative or undesirable event to occur.

Level Of Sophistication

The degree of complexity, advancement, or refinement in the development or design of systems, products, or techniques.