In Tracking Results from Event Marketing, an Advertising Research Foundation

question 179

Multiple Choice

In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?

• A)Festival and fair
• B)Sports-related events
• C)Entertainment-related events
• D)Cause-related events

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Definitions:

Sexual Gratification

Sexual Gratification refers to the pleasure or satisfaction derived from sexual activities or experiences.

Kissing

The act of pressing one's lips against the lips or skin of another person or object often as a gesture of affection or greeting.

Fixation

In psychology, an unhealthy or obsessive attachment to a person, object, or stage of development.

Traffic Ticket

A notice issued by law enforcement to a motorist or pedestrian for violating traffic laws.