In Using the Need-Satisfaction Sales Presentation Approach, the Needs of the Customer

question 22

True/False

In using the need-satisfaction sales presentation approach, the needs of the customer should be determined in an initial sales call and then the solution to those needs should be presented in a follow-up sales call.

Identify strategies for inspiring and supporting team members, including meeting their needs and providing emotional support.

Distinguish between various leadership strategies and their implications for team performance and culture.

Understand the variety and purposes of different sales promotion tools.

Identify and analyze the effectiveness of various consumer sales promotion techniques.

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Definitions:

Implicit Costs

Implicit costs refer to the opportunity costs of using resources that a company already owns, without any direct payment, for its own production purposes.

Explicit Costs

Direct, out-of-pocket payments for wages, rent, materials, and other inputs required for the production of goods or services.

Total Cost

The total amount of money spent on creating goods or services, encompassing both constant and fluctuating expenses.

Implicit Cost

Represents the opportunity costs of using resources owned by the firm for its own production processes, without direct payment.