In Using the Need-Satisfaction Sales Presentation Approach, the Needs of the Customer

question 22

True/False

In using the need-satisfaction sales presentation approach, the needs of the customer should be determined in an initial sales call and then the solution to those needs should be presented in a follow-up sales call.

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Definitions:

Lateral

Pertaining to or situated at the side; often refers to relationships or movements that are not hierarchical.

Organization

An entity comprising multiple people, such as a company or society, structured to achieve specific goals.

Interruptions

Describes unexpected events or disturbances that temporarily halt the progress of an activity or process.

Effective Communication

Effective communication is the process by which information is clearly and accurately exchanged between individuals or groups, ensuring mutual understanding and minimizing misunderstandings.