The Primary Disadvantage of Sampling Is

question 141

Multiple Choice

The primary disadvantage of sampling is:

• A)the inability to target a specific consumer segment.
• B)diminished effectiveness.
• C)the lack of visibility.
• D)the cost of producing and distributing the sample.

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Definitions:

Market Share

The portion of a market controlled by a particular company, product, or brand, typically expressed as a percentage of total sales in the industry.