The Primary Difference Between Trade Incentives and Trade Allowances Is

question 140

Multiple Choice

The primary difference between trade incentives and trade allowances is that for the trade incentive:

• A)the retailer must perform some type of function in order to receive the trade incentive.
• B)the manufacturer must perform some type of function to encourage the retailer to accept the merchandise.
• C)the retailer receives a price break if they order a specific quantity.
• D)involves a price reduction being passed on to consumers by retailers.