Hershey Has Both a Coupon and an Entry Form for a Sweepstakes

question 62

Multiple Choice

Hershey has both a coupon and an entry form for a sweepstakes in an advertisement. This is an example of a(n) :

• A)intercompany tie-in.
• B)intracompany tie-in.
• C)overlay.
• D)bonus pack.

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Definitions:

Credibility

The quality of being trusted and believed in, crucial for individuals and organizations to convince others of their reliability and integrity.

Competence

The ability to do something successfully or efficiently.

Persuasive Request

A communication aimed at convincing someone to grant a request or agree with a proposal through reasoned argument.

Reader's Attention

The focus or concentration a reader gives to reading material.