The Primary Role of a Trade Promotions Program Is To

question 113

Multiple Choice

The primary role of a trade promotions program is to:

• A)build brand equity.
• B)encourage trial purchases.
• C)pull products through the channel.
• D)push products through the channel.

---

Definitions:

Quiet

Marked by little or no sound, reflecting a state of calmness, stillness, or the absence of disturbance.

Less Cautious

Characterized by a diminished level of carefulness, vigilance, or prudence, potentially leading to increased risk-taking behavior.

Bigger

Describes something of larger size, volume, or extent than others of its kind.

Aggressive-rejected

Describes individuals, often children or adolescents, who are frequently excluded or marginalized by their peers due to hostile or aggressive behavior.