The Planned Insertion of a Brand or Product into a Movie

question 150

Multiple Choice

The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

• A)branded entertainment.
• B)product placement.
• C)lifestyle marketing.
• D)guerilla marketing.

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Definitions:

Command Button

A graphical interface element that triggers a specific command or action when clicked by the user, often found in software applications or web pages.

Move Up

An operation to adjust the order of items in a list, sequence, or hierarchy, moving a selected item to a higher position.

Move Down

The action or command to lower the position of a selected item in a list, document, or graphical interface.

Macro Design View

An interface within a database application that allows users to create and manage complex macros.