A Major Concern in Using Trade Promotions Is That Merchandise

question 74

True/False

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

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Definitions:

Minor Flaws

Small defects or imperfections that do not significantly affect the overall functionality or value of an item.

Rigidity

The quality of being unable to bend or be forced out of shape; not flexible.

Course of Performance

The course of performance is an examination of parties' behavior in fulfilling a contract, used to interpret ambiguous terms or determine contractual intent.

Course of Dealing

The pattern of actions between parties in a business transaction that establishes a common basis for understanding their conduct.