In a Public Relations Program, a Hit Is

question 92

Multiple Choice

In a public relations program, a hit is:

• A)an advertisement that is successful.
• B)a consumer promotion's tie in with publicity.
• C)a mention of the company's name in a news story.
• D)an advertising slogan with high recall.

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Definitions:

Frozen

The state of being solidified by cold temperatures, or metaphorically, immobilized by circumstances.

High Altitude

Describes locations at a significant height above sea level, affecting various physical, mechanical, and physiological processes.

Boil

The process of heating a liquid to the temperature at which it turns to vapor.