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Rewards given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents is considered a:
Creative Deviance
Defying orders by management to stop working on a creative idea.
Open Innovation
The use of web-enabled input from external sources to facilitate innovation.
Intensive Collaboration
A deeply cooperative effort involving close and sustained interaction among participants to achieve a common goal.
External Parties
Individuals or organizations outside of an organization who can be affected by its activities or who can impact the organization's performance.
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