A Program That Ties Marketing to a Charity in Order

question 188

Multiple Choice

A program that ties marketing to a charity in order to generate goodwill is called:

• A)cause-related marketing.
• B)social responsibility marketing.
• C)social media marketing.
• D)sponsorship marketing.

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Definitions:

Communicable Disease

A communicable disease is an illness caused by specific infectious agents or their toxic products that can be transmitted from an infected individual to another.

Heart Bypass

A medical procedure that redirects blood flow around blocked or narrowed arteries in the heart to improve blood flow and oxygen supply to the heart muscle.

Medicare

A federal health insurance program in the United States for people who are 65 or older, certain younger people with disabilities, and people with End-Stage Renal Disease.

Medicaid

A government-sponsored program in the United States that provides healthcare services to low-income individuals and families.