When Copytesting Television Ads, Researchers Often Use

question 115

Multiple Choice

When copytesting television ads, researchers often use:

• A)a portfolio test.
• B)a theater test.
• C)a reaction test.
• D)cognitive neuroscience.

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Definitions:

Parallel Structure

Parallel structure is a grammatical technique where components in a sentence are presented with the same pattern of words to show that they are of equal importance, improving clarity and readability.

Paralegal

A person trained in legal matters who works under the supervision of a lawyer, performing tasks such as researching laws, drafting documents, and assisting with case preparation.

Financial Planner

A professional who helps individuals manage their finances through planning, advice on investments, insurance, taxes, and retirement.

Misplaced Modifier

A grammatical error where a modifier (word, phrase, or clause) is incorrectly separated from the word or words it modifies, leading to confusion or misinterpretation.