An Apology Strategy to Manage a Negative Publicity Situation Should

question 66

Multiple Choice

An apology strategy to manage a negative publicity situation should include each of the following elements except:

• A)names of individuals who were responsible for wrong behavior.
• B)rejection of the inappropriate behavior.
• C)approval of the appropriate behavior.
• D)offer of compensation or penance to correct the wrong.

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Definitions:

Modena Cathedral

A Romanesque cathedral in Modena, Italy, notable for its architectural significance and the sculptural works of Wiligelmo. It is a UNESCO World Heritage Site, exemplary of medieval church architecture.

Relief

A sculptural technique where the sculpted elements remain attached to a solid background of the same material, creating a raised effect.

Wiligelmo

An Italian sculptor of the Romanesque period, known for his work on the Modena Cathedral, notably its creation of biblical scenes in relief on the façade.

Moralia In Job

A significant early medieval commentary on the Book of Job, written by Pope Gregory I around the end of the 6th century.