When a Firm Supports a Specific Event, Such as a Local

question 183

Multiple Choice

When a firm supports a specific event, such as a local youth baseball tournament, it is which type of marketing?

• A)Sponsorship
• B)Event
• C)Cause-related
• D)Tie-in

---

Definitions:

Comparative Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower opportunity cost than its competitors.

International Trade

The movement of goods and services across national boundaries or territories for trade purposes.

Heckscher-Ohlin Model

An economic theory that proposes that countries will export goods that make intensive use of the factors of production that they have in abundance.

Unskilled Labor

Workforce that has no special training or education and typically involves manual labor with simpler tasks.