Implied Brand Names

question 202

Multiple Choice

Implied brand names:

• A)reveal what the brand does.
• B)capture the essence of the idea behind the brand.
• C)contain recognizable words or word parts that imply what the brand is about.
• D)do not reflect the brand, but instead something that is unique, different, and memorable.

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Definitions:

Revenue Information

Data concerning the income generated from ordinary activities of a business, such as sales of goods or services, before any expenses are subtracted.

Accounting System

A systematic process of recording, summarizing, and analyzing an organization's financial transactions, often facilitated by software.

Accounts Payable Subsidiary Ledger

A detailed ledger containing all individual creditor accounts, supporting the main accounts payable account by listing individual transactions.

Purchases Journal

A specialized accounting journal used to record all purchasing transactions, particularly on account.