When Planning a Sponsorship or Event Marketing Program, After the Marketing

question 55

Multiple Choice

When planning a sponsorship or event marketing program, after the marketing team matches the event with the company's customers, vendors, or employees, the next step would be to:

• A)promote the sponsorship or event.
• B)differentiate the sponsorship or event.
• C)create objectives.
• D)track results.

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Definitions:

Manipulate Workers

The act of influencing or controlling employees in a manner that may not be transparent or ethical, often for the benefit of management or the organization.

Ethnocentric

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a disdain for other cultures.

Geocentric

Pertains to considering the earth as the center, often related to business strategies that adopt a global approach irrespective of national boundaries.

Ethnorelative

pertains to an understanding and appreciation of cultural differences, promoting a positive and inclusive attitude towards diverse cultural backgrounds.