With Regard to the Public Relations Aspect of Cause-Related Marketing

question 94

Multiple Choice

With regard to the public relations aspect of cause-related marketing, a company wishing to benefit should:

• A)make sure the public is always aware of any cause-related marketing they support.
• B)spend some money to publicize causes, but the amount should not be significant.
• C)not publicize causes because the public will think any effort to do so is shameless self-aggrandizement.
• D)spend approximately 25 percent of whatever is given to a cause on publicizing the cause.

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Definitions:

Long-term Planning Tools

Instruments or methodologies used to map out a company's long-term goals, strategies, and resource allocation.

Operational Plan

A detailed plan that outlines how an organization's strategic objectives will be achieved through specific actions and resources in the near term.

Viewing

The act of watching, inspecting, or examining something, often used in contexts such as online content consumption or property visits.

Philanthropic Goodwill

The benefit or positive reputation gained by a company through charitable acts, contributions, and involvement in the community.