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In Choosing a Cause-Related Program, a Company Should Focus on Causes

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In choosing a cause-related program, a company should focus on causes that:


Definitions:

Baptists

Members of a Christian denomination known for practices such as believer’s baptism and the emphasis on individual conscience.

Steven Pinker

A Canadian-American cognitive psychologist, linguist, and popular science author known for his works on language, mind, and human nature.

Harm

Damage or injury that affects someone or something in a negative way.

Help

The provision of assistance or support to others in need, often to solve a problem or improve a situation.

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