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In choosing a cause-related program, a company should focus on causes that:
Income from Operations
Earnings generated from a company's regular, core business activities, excluding non-operational income and expenses.
Operating Expenses
Expenses that are incurred during the normal operation of a business, including costs like rent, utilities, and salaries.
Sales Revenues Section
This section of an income statement accounts for the total income generated by the sale of goods or services before any costs or expenses are deducted.
Sales Discounts
Reductions to the selling price of goods or services that encourage customers to pay promptly.
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