Examlex
The attempt to increase the desirable outcome of an event in the eyes of the public is:
Interests
The stakes or concerns that individuals or groups have in a particular situation or outcome.
Deeply Rooted
Describes beliefs, values, or situations that are firmly established and not easily changed.
Intangibles
Assets or values that cannot be physically touched, such as goodwill, brand recognition, or intellectual property.
Tangibles
Physical items or properties that can be seen, touched, or measured.
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