When Qualifying Sales Prospects, Jason Places Each Lead in One

question 104

Multiple Choice

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "B" leads would be:

• A)do nothing currently, but monitor the lead for possible future changes.
• B)contact the lead using telemarketers.
• C)have one of the firm's salespeople make a sales call to them.
• D)send the lead marketing materials and encourage them to make inquiries if they are interested.

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Definitions:

Charismatic/Value-Based

Leadership styles that rely on the personal appeal and inspirational qualities of the leader, often tied to the promotion of a set of core values.

Participative

Involving or characterized by participation, especially in decision-making processes.

GLOBE Project

A cross-cultural research initiative examining the impact of culture on leadership effectiveness and organizational practices.

Team-Oriented Dimension

A cultural or organizational aspect that emphasizes teamwork, collaboration, and group cohesion over individual achievement.