A Hispanic Fiesta Held in Houston, Texas Funded by a Food

question 187

Multiple Choice

A Hispanic fiesta held in Houston, Texas funded by a food company is an example of:

• A)sponsorship marketing.
• B)event marketing.
• C)cause-related marketing.
• D)a cross-promotion.

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Definitions:

Psychological Contract

The set of individual expectations about the employment relationship.

Additional Authority

Additional power or authorization granted to an individual or organization to make decisions or take action.

Job Enrichment

A method of motivating employees by adding more meaningful tasks and responsibilities to their job roles, enhancing job satisfaction.

Marketing Manager

A professional responsible for developing, implementing, and executing strategic marketing plans for an entire organization or lines of business and brands within an organization.