The First Step in Developing a Sponsorship or Event Marketing

question 153

Multiple Choice

The first step in developing a sponsorship or event marketing program is to:

• A)define the company's target audience.
• B)define the company's customer profile.
• C)determine the communication objective.
• D)choose the event.

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Definitions:

Symbolic Thought

The ability to use symbols, like words or images, to represent objects, actions, or ideas not physically present.

Concrete-Operational

A stage in Piaget's theory of cognitive development, typically occurring between ages 7 and 11, where children start thinking logically about concrete events.

Logical

Pertaining to a mode of reasoning or argumentation that is consistent, valid, and based on facts or established rules of reasoning.

Conservation

A cognitive ability, identified by Piaget, that allows a person to understand that changing the form of a substance or object does not change its amount, overall volume, or mass.