In Terms of Using an Impression Management Technique to Respond

question 154

Multiple Choice

In terms of using an impression management technique to respond to negative publicity, a company that makes the negative incident appear minor or trivial is using the remedial approach of:

• A)expressions of innocence.
• B)excuses.
• C)justification.
• D)apology.

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Definitions:

Capital Budgeting

The process a business undertakes to evaluate potential major projects or investments, focusing on analyzing future cash flows and profitability.

Discount Rate

The yield rate utilized within DCF analysis for determining today's value of future cash movements.

Opportunity Costs

The financial impact of bypassing the alternative that ranks immediately lower in preference while making a choice.

Net Working Capital

The difference between a company's current assets and its current liabilities, indicating the short-term financial health of the business.