With Regard to Copytesting, Each of the Following Criticisms Has

question 96

Multiple Choice

With regard to copytesting, each of the following criticisms has recently been voiced except:

• A)copytests stifle creativity that is needed to produce ads that stand out.
• B)copytests favor emotional approaches in advertising.
• C)copytests tend to lead to ads about product benefits that are believable and understandable to a focus group.
• D)members of focus groups know little about creativity and are not legitimate judges of creative advertising.

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Definitions:

Independent Variables

Variables in an experiment or model that are manipulated or controlled to test their effects on dependent variables.

Multiple Regression Model

A statistical technique that uses several explanatory variables to predict the outcome of a response variable.

Error Term

The error term represents the difference between observed values and the values predicted by a model in statistical analysis.

Independent Variables

Variables in an experiment or model that are manipulated or categorized to observe their effect on dependent variables.