Examlex
A claim is when a firm makes an exaggerated statement about a good or service, while puffery is when a firm makes a factual statement about a good or service.
Perception
The process by which organisms interpret and organize sensory information to produce a meaningful experience of the world.
Hue
A color or shade, especially one that denotes its position in the spectrum of light or on a color wheel.
Selective Attention
The process by which a person focuses on one input or task while ignoring other stimuli.
Environment
The surroundings or conditions in which a person, animal, or plant lives or operates.
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