Companies That Serve High-End Clients Have Moved Away from Sponsoring

question 38

Multiple Choice

Companies that serve high-end clients have moved away from sponsoring sporting events to sponsoring more:

• A)cultural events.
• B)entertainment, tours, and attractions.
• C)causes.
• D)festivals, fairs, and annual events.

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Definitions:

Unrelated Diversification

A business strategy where a company expands into industries or markets that are not related to its existing business activities.

Acquiring New Businesses

The process by which a company purchases or takes over other businesses to expand its operations, market reach, or product offerings.

Related Diversification

A strategy where a business expands into new areas that have a connection or relation to its existing operations or markets.

GE Business Screen

A strategic planning tool developed by General Electric to evaluate business units on market attractiveness and company strength.