A Brand's Attempt to Associate Itself with a Team or Event

question 31

Multiple Choice

A brand's attempt to associate itself with a team or event without buying the official rights to do so is:

• A)stealth marketing.
• B)ambush marketing.
• C)brand infringement.
• D)puffery.

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Definitions:

Clean Water Act

U.S. federal law that regulates the discharge of pollutants into the nation's surface waters, including lakes, rivers, streams, and coastal areas.

Wetlands

Areas where water covers the soil, or is present either at or near the surface of the soil all year or for varying periods of time during the year, including swamps, marshes, and bogs.

Community Right-to-Know Act

U.S. federal law that requires industries to report storage, use, and releases of hazardous substances to inform community safety and health.

Chemical Hazards

Pertains to any chemical substance that can cause harm to individuals or the environment when improperly managed, stored, or used.