A Portfolio Test Is Often Used for Copytesting of Print

question 18

True/False

A portfolio test is often used for copytesting of print ads.

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Definitions:

Price Deals

Promotional offers that reduce the cost of a product or service for a limited time to encourage purchase or trial by consumers.

Loyal Customers

Consumers who repeatedly purchase products or services from the same brand instead of switching to competitors.

Networking Potential

The capability of an individual or organization to develop and maintain a network of business contacts, which can be leveraged for opportunities and growth.

Learning Potential

The capacity or ability of an individual or organization to gain knowledge or skills.