Examlex
If a company sets up a booth near a major sporting event, such as the Olympics, but is not an official sponsor of the event, it is called saturation ambush marketing.
Locus of Control
A psychological concept that categorizes individuals by their belief in personal control over life events, either as internal (self-control) or external (controlled by outside factors).
Studied Variables
Elements or factors that are measured or manipulated within research to explore their effects on outcomes of interest.
Reinforcement
In psychology, it refers to a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.
Clinical Psychology
involves the assessment, diagnosis, treatment, and prevention of mental disorders, emphasizing a deep understanding of individual behavior and mental processes.
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