An Advertisement or Communication Is Deemed to Be Deceptive or Misleading

question 163

Multiple Choice

An advertisement or communication is deemed to be deceptive or misleading when:

• A)the misrepresentation induces anyone or someone to make a purchase.
• B)a substantial number of people make a purchase or are influenced by the advertisement.
• C)a substantial number of people or the "typical person" is left with a false impression or misrepresentation that relates to the product.
• D)a competing firm makes the same claim.

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Definitions:

Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values from the mean.

Raw Scores

The initial, unadjusted scores obtained directly from the number of questions answered correctly on an assessment or test.

Test-retest Reliability

The consistency of a test's results when the same individuals take the same test again after a period of time, measuring its stability over time.

Z score

A numerical metric that represents how a specific value's deviation relates to the average of a dataset, quantified by the number of standard deviations away from that average.