A Physiological Arousal Test, Such as Cognitive Neuroscience, May Provide

question 25

True/False

A physiological arousal test, such as cognitive neuroscience, may provide a better indicator of a person's true response to a controversial advertisement, when compared to other methods such as copytesting.

---

Definitions:

Overconfidence

This is a bias in behavioral finance where investors believe they have superior knowledge or capabilities, leading to overly optimistic assessments of their investment decisions.

Information Precision

The degree of accuracy and reliability of information, especially in the context of financial markets or decision-making processes.

Value-Relevant Information

Information that could impact investors' decisions because it affects the valuation of a company's shares, including financial performance, changes in assets or liabilities, and market trends.

Bearish Sentiment

A market condition where investors expect prices to decline, indicating pessimism about future market direction.