A Physiological Arousal Test, Such as Cognitive Neuroscience, May Provide

question 25

True/False

A physiological arousal test, such as cognitive neuroscience, may provide a better indicator of a person's true response to a controversial advertisement, when compared to other methods such as copytesting.

---

Definitions:

Text Messages

A form of communication that uses written messages sent electronically between mobile phones.

Netiquette Guidelines

A set of rules and manners recommended for courteous and efficient communication over the Internet.

Online Communications

Online communications encompass the various methods and platforms for exchanging information and messages over the internet, including email, chat, and social media.

Civil

Pertaining to the citizens or the state, often used in the context of civil rights, civil law, or civil society.