In Ad Tracking Research, If Respondents Are Asked If They

question 130

Multiple Choice

In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?

• A)Brand image
• B)Brand equity
• C)Impression
• D)Emotional

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Definitions:

PaaS

Platform as a Service, a cloud computing model that provides customers with a platform allowing them to develop, run, and manage applications without the complexity of building and maintaining the infrastructure typically associated with developing and launching an app.

Small and Medium Businesses

Enterprises which, due to their size, have different IT requirements—and face different IT challenges—than do large enterprises, and whose IT resources (usually budget and staff) are often limited.

Traditional Waterfall

A linear and sequential approach to software development and project management, where each phase must be completed before the next one begins.

Agile Development

A software development methodology that delivers functionality in rapid iterations, measured in weeks, requiring frequent communication, development, testing, and delivery.