With Regard to Copytesting, Each of the Following Criticisms Has

question 96

Multiple Choice

With regard to copytesting, each of the following criticisms has recently been voiced except:

• A)copytests stifle creativity that is needed to produce ads that stand out.
• B)copytests favor emotional approaches in advertising.
• C)copytests tend to lead to ads about product benefits that are believable and understandable to a focus group.
• D)members of focus groups know little about creativity and are not legitimate judges of creative advertising.

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Definitions:

Purchasing Agent

An individual or entity responsible for buying goods and services for a company or organization.

Cash Discounts

A reduction in the invoice price offered by sellers to buyers as an incentive for early payment.

Discount Date

The specified date when a discount is available, often used in the context of payment terms to encourage early payment.

Due Date

The specified date by which a payment must be made, or a task must be completed.