Cognitive Neuroscience Can Be Used to Provide Unique Insights into a Consumer's

question 112

True/False

Cognitive neuroscience can be used to provide unique insights into a consumer's response to advertisements through capturing eye movements as the individual watches the ad.

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Definitions:

Kickstarter

A crowdfunding platform that allows individuals and companies to raise funds for creative projects and innovative products through public contributions.

Excess Funds

Refers to the amount of money available beyond what is necessary to cover expenses or requirements.

General Fund

The primary operating fund of a government or organization that accounts for all financial resources, except those required to be accounted for in another fund.

Crowdfunding Platform

Online platforms that allow individuals and businesses to fundraise for projects or ventures from a large number of people.