Evaluation or Testing of Advertising Communications Can Occur at Any

question 62

True/False

Evaluation or testing of advertising communications can occur at any stage of the development process.

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Definitions:

Oral

Oral pertains to spoken words, in contrast to written or non-verbal communication, often used in contracts or agreements that are not recorded in written form.

Cashier's Checks

A check issued by a bank, drawn on its own funds rather than that of a personal account, and signed by a cashier or teller.

Drawer

In contractual terms, the party that writes or drafts a cheque or bill of exchange.

Payor Bank

A bank that is responsible for paying a check or draft drawn upon it by its customer.