Although Ads Can Be Tested Prior to Production, Most Advertising

question 159

Multiple Choice

Although ads can be tested prior to production, most advertising agencies perform little pretesting because they:

• A)tend to be unreliable.
• B)are too expensive.
• C)are not requested very often by clients.
• D)have to be matched with posttests to be effective.

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Definitions:

Generation X

Refers to the cohort of people born approximately between 1965 and 1980, known for their bridge between the baby boomers and millennials.

Generation Y

A demographic cohort following Generation X and preceding Generation Z, typically known for being born from the early 1980s to the mid-1990s.

Generation Y

A demographic cohort following Generation X, typically defined as those born from the early 1980s to the mid-1990s, also known as Millennials.

Information Technology

The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.