With Advertising Tracking Research, Tests Can Be Performed to Measure

question 2

Multiple Choice

With advertising tracking research, tests can be performed to measure each of the following except:

• A)effectiveness of media buys.
• B)general measure of the effect of media weight (media spending).
• C)quality of the ad's message and execution.
• D)level of web chatter about the ad and brand.

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Definitions:

Neuroticism

Neuroticism is a personality trait characterized by the tendency to experience negative emotions such as anxiety, anger, or depression more frequently and intensely than others.

Emotional Stability

A personality trait signifying the extent to which an individual's mood and emotions remain consistent and do not fluctuate dramatically.

Big Five

Five crucial dimensions of personality determined through factor analyses of trait terms: extraversion, neuroticism (or emotional instability), agreeableness, conscientiousness, and openness to experience.

Dimensions

Aspects or features that can be used to differentiate or categorize items, concepts, or phenomena along a spectrum.